ModifAI Health
Transforming Patient Communication with Human-Centered AI
ModifAI Health – AI Avatar Platform for Patient Education
Startup / MVP Project
Lead UX/UI designer and Framer developer
Tools: Figma, Framer, Midjourney
OVERVIEW
ModifAI Health is an early-stage healthcare startup using lifelike AI avatars to help medical professionals deliver personalized, video-based procedure preparation for patients. The service aims to improve patient understanding, reduce anxiety, and streamline provider workflows through custom, doctor-branded videos.
When I joined the project, the company had no name recognition, visual identity, or website—just a compelling idea. My role was to translate that abstract concept into a digital presence that felt clear, modern, and trustworthy enough to support early sales, demos, and brand visibility.
CHALLENGE
ModifAI Health set out to improve patient communication using personalized videos powered by lifelike AI avatars. But explaining that offering—especially on a one-page website—posed a unique challenge. The concept was innovative, yet abstract, and early visuals failed to convey the core value of the service.
I needed a way to make the service feel intuitive and human from the first interaction. That meant finding the right visual language to quickly communicate what the service is, how it works, and why it matters—without overwhelming users or relying on technical jargon.
OUR GOALS
Establish brand credibility fast with a sleek, modern one-pager
Visually explain the service using intuitive storytelling and clear UX
Build for growth: easy to update, scalable, and frictionless to maintain
Launch fast to support the sales team and begin early outreach
Visualizing the Invisible
Explaining the concept of personalized AI video communication was not always straightforward. We explored using photography and iconography to illustrate how the service worked, but those approaches didn’t fully capture its essence. Ultimately, I chose to feature 3D human AI avatars prominently. This made the experience instantly recognizable: it’s video-based, AI-powered, and tailored to each patient.
A Focus on Clarity and Flow
I built interactive video elements from scratch to showcase how the product uses voice as a key part of patient communication. Because autoplaying sound can break accessibility best practices, it was important to let users choose when to hear audio. To do this, I created a custom video player with clear controls that invited users to unmute and experience the full message. This approach balanced an engaging demo with compliance and usability.
Custom Video Components in Framer
I built interactive video elements from scratch to showcase how the product uses voice as a key part of patient communication. Because autoplaying sound can break accessibility best practices, it was important to let users choose when to hear audio. To do this, I created a custom video player with clear controls that invited users to unmute and experience the full message. This approach balanced an engaging demo with compliance and usability.
Design + Build with Speed
To move quickly and reduce dependency on a dev team, I implemented the entire site in Framer. This allowed for design iteration and deployment in the same workflow—no handoff delays.
Results
Brand identity, UX, UI, and MVP site launched in under 3 weeks
Service now has a credible, pitch-ready presence for partners and clients
Site architecture supports fast iteration as more case studies and testimonials are added
Early feedback praised the visual clarity and ease of understanding
What’s Next?
This site is just the starting point. In upcoming phases, we’ll expand the experience with real provider testimonials, in-depth case studies, and landing pages tailored to key specialties like gastroenterology and surgery. These additions will help build credibility, showcase real-world value, and support targeted outreach.
The foundation is in place: a strong identity, clear storytelling, and a flexible visual language ready to grow with the business.
I had the privilege of working with Manolo Bevia as our Principal UX Lead and Designer, and his impact was immediate and lasting. He has a rare ability to take a founder’s broad vision and translate it into elegant, intuitive digital experiences. At Modifai Health, his design leadership helped convey a new concept to healthcare providers in a way that was telegraphic, dynamic, and engaging.
What impressed me most was Manolo’s balance of creativity and discipline. He brings fresh ideas while grounding them in best practices, and his collaborative style makes design an integral part of how a product works, not just how it looks. Any team would be fortunate to have him leading their UX vision.
Mindy Telmer
ModifAI Health co-founder.